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Elevated Streetwear Since 2007

Elevated Streetwear Since 2007

Santa Cruz's premier boutique for custom New Era fitteds, premium workwear, and independent style.

What Our Customers Say

The quality of the streetwear is unmatched. My hoodie arrived fast and fits perfectly. Highly recommend So Fresh.

M
Marcus L.

I love the unique designs and soft fabrics. It is hard to find boutique style clothing at these prices.

E
Elena R.

Customer service was incredibly helpful with my exchange. The new jacket is officially my favorite item in my closet.

J
Jordan P.

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SICK WID IT "LOGO" TEE (WHITE)

$33.99

$11.90

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SICK WID IT "LOGO" TEE (BLACK/SILVER)

$33.99

$11.90

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SOB X RBE "LOGO" TEE (BLK/RED)

$29.99

$10.50

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SICK WID IT "IN A MAJOR WAY" TEE (BLACK)

$35.99

$12.60

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SICK WID IT "ELEMENT OF SURPRISE" TEE (RED)

$35.99

$12.60

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JIMBO PHILLIPS "BAD FISH" TEE (NAVY)

$29.99

$10.50

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JIMBO PHILLIPS "SURF FREAK" TEE (SLATE GREY)

$29.99

$10.50

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MAC DRE "ROMP IN PEACE" BOBBLE HEAD

$34.99

$12.25

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